![]() ![]() The URL tool includes 5 parameters that can be used for tracking various pieces of information in Google Analytics, three parameters are required and two are optional. All you have to do is enter the URL you want to track along with parameters. Build your own trackable URLs Google Analytics makes it easy to build custom trackable URLs with the Google Campaign URL Builder tool. This includes social media posts, email links, ad links, blog posts and more. Tag all URLs coming to your site Any time a potential ecommerce buyer is asked to click a link, you should be setting up URL tagging. Once this information is available in your GTM workspace you can plug in and use any tool available, even if you are unsure which tool you need or would like to. Accurately measure the performance of specific campaigns, ads and contentġ. ![]()
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